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Mon, 09 Jun 2008
Apple Introduces the New iPhone 3G
Twice as Fast at Half the Price
SAN FRANCISCO—June 9, 2008—Apple® today introduced the new iPhone™ 3G,
combining all the revolutionary features of iPhone with 3G networking
that is twice as fast* as the first generation iPhone, built-in GPS
for expanded location based mobile services, and iPhone 2.0 software
which includes support for Microsoft Exchange ActiveSync and runs the
hundreds of third party applications already built with the recently
released iPhone SDK. In the US the new iPhone 3G is priced at a
stunning $199 for the 8GB model, and just $299 for the 16GB model.**
iPhone 3G will be available in more than 70 countries later this year,
beginning with customer availability in 22 countries—Australia,
Austria, Belgium, Canada, Denmark, Finland, France, Germany, Hong
Kong, Ireland, Italy, Japan, Mexico, the Netherlands, New Zealand,
Norway, Portugal, Spain, Sweden, Switzerland, UK and the US—on July 11.
“Just one year after launching the iPhone, we’re launching the new
iPhone 3G that is twice as fast at half the price,” said Steve Jobs,
Apple’s CEO. “ iPhone 3G supports Microsoft Exchange ActiveSync right
out of the box, runs the incredible third party apps created with the
iPhone SDK, and will be available in more than 70 countries around the
world this year.”
iPhone 3G gives users ever faster access to the Internet and email
over their cellular network with quad-band GSM and tri-band HSDPA for
voice and data connectivity around the world. iPhone 3G supports Wi-
Fi, 3G and EDGE networks and automatically switches between them to
ensure the fastest possible download speeds. The new iPhone 3G also
makes it easier to multi-task with simultaneous voice and data
communications, so with iPhone 3G you can browse the web, get map
directions, or check your email while you are on a call.
iPhone 3G includes the new iPhone 2.0 software with both the iPhone
SDK and key enterprise features such as support for Microsoft Exchange
ActiveSync to provide over-the-air push email, contact and calendar
syncing as well as remote wipe and Cisco IPsec VPN for encrypted
access to corporate networks. The iPhone SDK allows developers to
create amazing applications that leverage the iPhone’s groundbreaking
Multi-Touch™ user interface, animation technology, accelerometer and
GPS technology on the world’s most advanced mobile platform.
iPhone 3G includes the new App Store, providing iPhone users with
native applications in a variety of categories including games,
business, news, sports, health, reference and travel. The App Store on
iPhone works over cellular networks and Wi-Fi, which means it is
accessible from just about anywhere, so you can purchase and download
applications wirelessly and start using them instantly. Some
applications are even free and the App Store notifies you when
application updates are available. The App Store will be available in
62 countries at launch.
Additional features available with the iPhone 2.0 software include the
ability to do real-time mapping and track your progress with GPS
technology, mass move and delete multiple email messages, search for
contacts, access a new scientific calculator, turn on parental control
restrictions for specified content, save images directly from a web
page or email them to your iPhone and easily transfer them back to
your photo library on your Mac® or PC. iPhone 3G delivers an amazing
10 hours of talk time on 2G networks and 5 hours using 3G, with up to
5 to 6 hours of web browsing, up to 7 hours for video playback and up
to 24 hours for audio playback.
iPhone 3G takes advantage of MobileMe™, a new Internet service that
pushes email, contacts, and calendars from an online “cloud” to native
applications on iPhone, iPod® touch, Macs and PCs. With MobileMe
email, messages are pushed instantly to iPhone, removing the need to
manually check email and wait for downloads, and push keeps contacts
and calendars continuously up-to-date so changes made on one device
are automatically updated on other devices. With iPhone, you can even
snap a photo and post it directly to a MobileMe Gallery to share with
friends and family.
Pricing & Availability
iPhone 3G will be available in the UK on July 11. Further details
about pricing and rate plans will be announced at a later date.
*Based on 3G and EDGE testing. Actual speeds vary by site conditions.
**Based on iPhone 3G (8GB) and first generation iPhone (8GB)
purchases. Requires new two year AT&T rate plan, sold separately.