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Fri, 14 Mar 2008
PRESS RELEASE
Read on screen ... Download and print...
Put on your iPhone or Blackberry ... Email to a friend ...
PENGUIN TASTERS: THE FIRST CHAPTERS OF ALL PENGUIN'S
LATEST NOVELS ARE NOW AVAILABLE TO DOWNLOAD FOR FREE!
'I am honoured to be part of such an exciting project,
and so pleased that people will have the chance to have a
taster of so many good books.' Marina Lewycka
For six months Penguin has been trialing PDF downloads of
the first chapters of some of our new novels at penguin.
co.uk. These Tasters allow readers to browse the opening
pages of each book as a sample. As of March 17th 2008 we
have over fifty titles available online, and will
continue to upload the first chapters of EACH AND EVERY
new fiction title every month.
These aren't just the first few pages of our books, they
aren't extracts arbitrarily chosen from the 'best bits'.
We include full prologues, the entire opening chapter, in
many cases several chapters. We want the reader to decide
for themselves whether this is the book they want to
read.
IT'S THE CHANCE TO DISCOVER NEW AUTHORS QUICKLY, EASILY,
AND BEST OF ALL, FOR FREE.
These straightforward and carefully designed PDF
downloads work on iPhones, Palms or Blackberrys, or can
be read on your computer screen, emailed to a friend or
simply printed off, WHICH MAKES PENGUIN THE ONLY
PUBLISHER OFFERING UNRESTRICTED, OPEN ACCESS TO OUR BOOKS
IN THIS WAY.
"The idea of a reader picking up a book in a bookshop and
reading a paragraph or two before making the commitment
to the whole text it is really nothing new, except in an
online context. The addition of Penguin Tasters to www.
penguin.co.uk is in line with our existing online
marketing mission; to delight readers at every
opportunity, and will allow those readers to get a
preview of the books they've been waiting for as well as
encouraging them to try something new." Anna Rafferty,
Digital Marketing Director
To start reading just go to: http://www.penguin.co.uk/tasters
