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Thu, 06 Mar 2008

Steampunk game

PRESS RELEASE
STEAMPUNK FANTASY GAME "EDGE OF TWILIGHT" COMING TO PLAYSTATION®3, XBOX
360TM, AND PC <http://www.bhpress.co.uk/link.asp?i=1099&r=5090&r2=3951> 
Strikingly Original Action Adventure Game, Powered By Unreal 3 Engine,
Hits Shelves in 2009
Thursday 6th March/...SouthPeak Games has announced that Fuzzyeyes
Studios’ “Edge of Twilight” will be available for the Xbox 360® video
game and entertainment system from Microsoft®, PLAYSTATION®3 computer
entertainment system and PC in 2009. The game is currently under
development at Fuzzyeyes Studio, using the Unreal 3 Engine under license
to Southpeak.
	
 	

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NIN downloads, new ways

Nine Inch Nails and the multitrack music model: 
We talk regularly here about how the music industry's 
traditional business model is a dead man walking, because 
that has been clear for a while, but less often about 
what replaces it, because that's not clear at all. In 
this transitional period, we've already seen some interesting 
approaches, and this week Trent Reznor and 
Nine Inch Nails are trying a new one -- 
multitracking. Reznor has taken the band's new 
instrumental album, "Ghosts I-IV," and packaged it up six ways for six market chunks. 
The first nine tracks from the 36-track instrumental 
collection were released to the Net for free downloading. 
The whole album is available as a digital download for 
$5. A two-disc CD version is coming in April for $10, along with a $39 vinyl version. 

 Beyond that, there's a $75 package that includes the 
two CDs, plus a DVD with all the multitrack data so users 
can remix as they like. And for the devout fans, there is 
a $300, limited-edition, autographed, deluxe package that 
includes everything. Or, I should say, there was 
such a package -- 
all 2,500 copies have already sold out, adding a 
quick $750,000 to the NIN bottom line.

Coincidentally, this serves as an example of sorts for Kevin Kelly's theory that an artist may be able to craft a nice living by cultivating 1,000 True Fans -- "someone who will purchase anything and everything you produce. They will drive 200 miles to see you sing. They will buy the super deluxe re-issued hi-res box set of your stuff even though they have the low-res version. They have you sign their copies. They buy the t-shirt, and the mug, and the hat. They can't wait till you issue your next work." Kelly continues, "The point of this strategy is to say that you don't need a hit to survive. You don't need to aim for the short head of best- sellerdom to escape the long tail. There is a place in the middle, that is not very far away from the tail, where you can at least make a living. That mid-way haven is called 1,000 True Fans. It is an alternate destination for an artist to aim for." Worth a read. (GMSV)

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