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Mon, 04 Aug 2008
*FOR IMMEDIATE RELEASE*
*AUGUST 4, 2008*
*THE CHEMICAL BROTHERS CREATE 'MIDNIGHT MADNESS' *
*THE WORLD OVER WITH GOOGLE EARTH*
Ever since their inception in 1993,* The Chemical Brothers* have
soundtracked numerous special moments in countless people's lives. Whether
it's the music of choice for a big night out, or the key moment that kicks
the party into ascension, or even the inevitable comedown period in the
milky pre-dawn hours, it is nigh on impossible to contest* Tom* and* Ed*'s
enduring impact.
Now, The Chemical Brothers are giving their loyal fans a chance to give
something back. In a completely unprecedented move, fans can now contribute
their own vision to the Chems' glittering nocturnal world: by taking part in
a unique, all-encompassing global video project using the* Google
Earth* application.
This is an exciting invitation to participate on a never before seen global
scale. By making a short film or photograph that revolves around the theme
of* 'Midnight Madness'* – also the name of their latest anthem-in-waiting,
due for release on August 19 – entrants will get to upload their work onto
Google Earth via The Chemical Brothers' website, and tag it to its exact
location. Furthermore, the best work will then be edited by ace producers*
Nexus* to form a new concept music video for* 'Midnight Madness'*, executed
through the Google Earth application. The film will then be premiered on The
Chemical Brothers website and premiered as a* YouTube* exclusive on the same
week as the 'Best Of' album,* Brotherhood* is released.
All interested applicants would have to do is to make a film, anywhere from
2 to 20 seconds, celebrating the insanity that goes on at the stroke of
midnight and related to the specific point of origin, and consequently
upload it onto The Chemical Brothers' website, before August 25 2008. For
details, go to Chem's website,
and get ready to embrace the madness…
Even if you're not a budding filmmaker you can still get involved with the
madness, as Google Earth enables you to tag and then launch your favorite
Chems track from your location on Google Earth, so anyone passing your area
can go and click on your location and discover which stone cold classic from
the duo's seminal back catalogue is your favorite! Check out