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Mon, 18 Aug 2008

Vinyl Fights Back

According to the Recording Industry Assn., shipments of vinyl soared 36.6% 
from 2006 to 2007. That amounts to 1.3 million units nationwide. While the numbers 
are minuscule compared to CD shipments of 511 million for 2007, the news is much-welcomed 
by a faltering music industry.

"This is a little bright star," said Jane Ventom, vice president for Hollywood-based 
EMI Music Marketing. Next month, Capitol/EMI will launch "From the Capitol Vaults," 
with the release of 13 titles on vinyl, including Radiohead's "OK Computer" and 
Steve Miller Band's "Greatest Hits 1974-1978."

Baby boomers, many of whom had long tucked away their turntables, began to feel 
nostalgic for their youth and the warm sound of vinyl. Concurrently, a younger 
generation, raised on CDs and tinny, compressed MP3 files, traded in their 
earbuds for a less isolated music experience.

Long the provenance of indie record stores, vinyl can now be found at such mass 
marketers as Best Buy and Costco.

"I have family friends whose 10-year-olds are asking for turntables," said Tom 
"Grover" Biery, Warner Bros. Records' executive vice president of promotion 
and the Burbank-based label's vinyl guru.

more at LA Times

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