Thu, 01 Dec 2005
DJ biz handbook
Stacy Zemon, The DJ Sales and Marketing Handbook,
Focal Press
This really is just about the business side, is US-centric and
is about the weddings, parties, anything side of things. And maybe
a bit on the bowling alley side of the street as well. That's not
a snooty remark, it's just the truth -- the truth being that
marketing to the John Clerkwell IIIs is going to be quite different
to marketing to Bren and Kyle.
That sort of thing aside, if you're a beginning DJ you have to
start somewhere and after your friends are all partied out you
might need to talk to people you don't know. This book is as
good a start as any at making you think about how it will all
go down, and if you think you might make a living at it then
some of the points might be helpful.
[]
permanent link
| 
pre Dec 04 reviews are here