Mstation Book Reviews
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Thu, 01 Dec 2005

DJ biz handbook

Stacy Zemon, The DJ Sales and Marketing Handbook,
Focal Press

This really is just about the business side, is US-centric and is about the weddings, parties, anything side of things. And maybe a bit on the bowling alley side of the street as well. That's not a snooty remark, it's just the truth -- the truth being that marketing to the John Clerkwell IIIs is going to be quite different to marketing to Bren and Kyle.

That sort of thing aside, if you're a beginning DJ you have to start somewhere and after your friends are all partied out you might need to talk to people you don't know. This book is as good a start as any at making you think about how it will all go down, and if you think you might make a living at it then some of the points might be helpful.

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