Sun, 29 Jan 2006
Goggle Story
David A.Vise, The Google Story, MacMillan
The last time we reviewed a Google howto book, we said that
the next book would probably be Google: The IPO or somesuch, and
here it is! Actually it's more than that as it attempts to cover
the company and its main actors from inception to nowish.
It is a story with some appeal too: for capitalists and money
grubbers it's a wonderful tale about making metric tons of money
and for geeks it's a nice tale about smart people getting their
own way and actually getting to tell marketing what to do... and
a whole lot of other people besides.
For people who have followed Google there isn't that much that is new here,
and if you do know a bit you will occasionally get annoyed at the
repetitive restating of the same idea during the course of a
chapter. Also, I don't really feel the author has got that close
to understanding Larry and Sergei and they do come across as
media cutouts rather than as real people. Still and all, it is
an interesting story which will be enjoyed by quite a few people
who aren't that close to proceedings.
[]
permanent link
| 
pre Dec 04 reviews are here