Mstation Book Reviews
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Thu, 30 Mar 2006

Google Advertising

Harold Davis, Google Advertising Tools,

This is actually about far more than just advertising with Google or running ads from them. It's a fairly complete take on what you might need to know about web advertising. It covers building a popular site and such things as page rankings and then looks at various different advertising programs that exist before spending some time on Google.

Davis goes through the steps to sign up and what you need to do in some detail so people who are approaching the subject for the first time will find their hands well held. People who already have some knowledge should find it added to as there are all sorts of bits and pieces on the way through including programming with the adwords API (which would normally only be done in connection with big corporate programs).

If you need to know more about advertising this book is a very good first step along the way.

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