Thu, 30 Mar 2006
Google Advertising
Harold Davis, Google Advertising Tools,
O'Reilly
This is actually about far more than just advertising with
Google or running ads from them. It's a fairly complete take
on what you might need to know about web advertising. It covers
building a popular site and such things as page rankings and then
looks at various different advertising programs that exist before
spending some time on Google.
Davis goes through the steps to sign up and what you need to do
in some detail so people who are approaching the subject for the
first time will find their hands well held. People who already
have some knowledge should find it added to as there are all sorts of
bits and pieces on the way through including programming with the
adwords API (which would normally only be done in connection with
big corporate programs).
If you need to know more about advertising this book is a very
good first step along the way.
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pre Dec 04 reviews are here
