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MP3Js
In cities all over the world, dancers are becoming DJs,
thanks to the iPod. Instead of hiring a DJ, clubs and pubs
are setting up simple mixing desks with a pair of iPods
loaded with thousands of tracks. Patrons then take turns
selecting songs for everyone else to dance to. You-are-
the-DJ iPod party nights started in New York shortly
after the iPod was first released and have since spread
to most major cities--and to a lot of smaller ones.
London's weekly Playlist party, for example, is
held every Saturday at the trendy Nambucca club on
Holloway Road. "Playlist celebrates digital diversity,"
the club proclaims on its website. "The principle is sim-
ple: if you want to share your music, just turn up, sign in,
and play out. If you want to judge other people's music,
turn up, sign up, and speak out. If you simply want to
party, just turn up, tune in, dance it out.
WITH AN iPOD, WHO NEEDS A TURNTABLE?
One of the first clubs to swap DJs for iPods was New
York's APT. (pronounced A-P-T), a trendy lounge in
Manhattan's Meat Packing District. The club resembles
an upscale Manhattan apartment--but much bigger.
Next to the bar is the DJ table. The set-up revolves
around a standard mixer connected to a pair of iPods.
Everyone gets to play. Would-be DJs take a num-
bered ticket from a deli-style dispenser. Printouts of all
the songs are available to help DJs prepare a set list.
"Playing of any heavy metal ballads will result in imme-
diate expulsion from the premises," the printout warns.
With thousands of songs to choose from, patrons play
everything from Black Sabbath to Basement Jaxx. Sets
last seven minutes; the remaining time is counted down
on a big digital clock.
(LEFT)
Connect a pair of iPods to a standard mixing
console, and you have an easy-to-use mix desk
with thousands of songs at the DJ's fingertips.
CREDIT: iLOUNGE;
(ABOVE)
Team Pod: New York's
trendy APT. bar allows patrons to be the DJ. The
nightclub has set up a pair of iPods. Patrons take
a ticket, deli style, and when their number comes
up, they get seven minutes of dance floor fame.
CREDIT: APT