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Andrew Andrew, a pair of New York DJs, were among the first club DJs
to swap bulky boxes of records for Apple's compact iPods. The pair
tote a pair of iPods to gigs at galleries, parties, and clubs all over town.
They host a regular Tuesday night event, the iParty, at APT.
Even by New York standards, Andrew Andrew are eccentric.
They dress identically, have the same haircut, and wear the same
glasses. The pair met at Disneyland about three years ago. Andrew
approached Andrew and asked him, "Mac or IBM?" "It's the pivotal
question of our time," Andrew said.
They look like twins but are, in fact, merely business partners.
Their company, Andrew Andrew, is a registered partnership with a
diverse line of products. They DJ, play in a band, curate art shows,
have a clothing line, and design home furnishings. Wherever they go,
heads turn. They attract intense curiosity. Once, someone actually got
mad, accusing them of impersonating twins.
For attention seekers, they are quite reserved, almost shy. They
refuse to divulge any distinguishing information--last names, birth-
days, backgrounds. They always wear the same outfits. Their haircuts
are cropped short. They drink the same vodka tonics, and when they
smoke, Andrew lights two cigarettes. Like twins, they finish each
other's sentences. They carry identical iPods, cell phones, Palm hand-
helds, and wallets. "When you're with someone a lot,
you start to talk alike," explained one of the Andrews.
Andrew Andrew live together in an apartment on
Staten Island that doubles as their office. Their ward-
robe contains two of everything, arranged by color.
They've discarded everything that doesn't match. Their
toiletries are paired. Their library contains two of each
book, which they read simultaneously. They have the
same tattoo of Mario, the Nintendo game character, on
their right arms. They eat the same food. "In seven years
we'll be chemically exact," the other Andrew said.
The pair work as DJs at art galleries and night-
clubs. They used to dress as mad scientists in white lab
coats to match the iPods, but switched to black iPods
and black lab coats when the black U2 iPod came out.
They play an eclectic set. They choose a word--
say sex, work, or world--and play songs containing the
word in the artist's name, song title, or lyrics. It makes
for a diverse mix: opera, pop, rockabilly, techno, and dozens of other
styles. It doesn't always go over too well with the dance crowd. In fact,
this brand of DJing works best at art galleries, where the crowds are
more tolerant of eccentricity. At one nightclub gig, in fact, Andrew
Andrew were asked to leave after just 30 minutes. But, as they've
become better known, people have started to catch on.
Naturally, the Andrews' iPods contain the same songs. Before
the iPods, they DJed with 15 to 20 preburned CDs and a hand-written
set list. The iPods have vastly simplified the process. "We've been
DJing differently from other DJs from the get-go," said Andrew. "So
for us, the iPod is perfect. A lot of people don't like the songs, but for
the DJ, it's perfect."